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MALTA'S SOFT POWER POTENTIAL: THE DIPLOMATIC FRONTIER
Ray de Bono met with Minister Evarist Bartolo, Malta's Minister for Foreign and European Affairs, in his spectacular office at Palazzo Parisio, adjacent to Castille Place, in Valletta. Frescoes and fine art adorn the office rooms, and its prestigious location, right next to the prime minister's office building, is not a trivial detail here. So, what better way to learn about Malta's diplomatic vision than the chance to have a frank chat with the man in charge of our foreign affairs?
MALTA’S SOFT POWER POTENTIAL - IT’S EDUCATION, SILLY!
The notion of soft power projects a more ‘human’ image – or as some would say - a more ‘real’ identity of a nation. It highlights a country’s liveability and attractiveness in the eyes of the world. Soft power reflects and affects the flow of ideas and human and financial capital, serving as the tipping point for decisions across the board. Ray de Bono explains.
Malta's Soft Power Potentials: The Cultural Paradigm
Ray de Bono speaks to the former editor of the leading Maltese language Sunday newspaper, It-Torca, branding expert, historian and renowned author Aleks Farrugia. He also met with firebrand Jon Mallia, a talk show host and thinker who brings an original mix of theatre, social commentary and public debate in a language that is fresh, sometimes shocking, but always to the point. The questions circle around the need to improve our cultural biosphere as part of Malta's overall Soft Power credentials.
AWAKENING MALTA’S SOFT POWER (Part 2)
Their message was loud and clear; the time for action is now. Malta must tackle the issue of its soft power as a matter of priority. The time for excuses is over. Ray de Bono explains.
AWAKENING MALTA'S SOFT POWER
Thankfully, humans have evolved from when the country with the largest army and most deadly hardware led it. Ray de Bono explains.