Reinventing the sea for the subscription generation

Some of the world's most transformative ideas begin with a simple question: What if there were a better way? For the founders of MemberBoats and Agapi, that question led to the birth of the Boat Club concept in Malta - a trailblazing venture reimagining how people experience life at sea.

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The MemberBoats | Agapi Boat Club Partnership

MemberBoats Club was founded in 2020 as Malta's first boat club. It offers its members unlimited, hassle-free boating at a premium level.

A milestone moment came with the partnership of MemberBoats and the Agapi Boat Club. The club utilised Agapi's expertise and premium boat club platform. Agapi offers a smarter, simpler, and more sustainable alternative to traditional boating.

The club is a part of the Agapi Boat Club's international network, with our base at Laguna Marina in Valletta, Malta's finest boutique marina.  Through our memberships, our boaters may roam across international waters without borders.  Our members don't just have a boat in their home location but in every area of the growing Agapi network. From our app-driven booking system to our Business Boating service, our ownership-charter club is a hybrid concept that can take your boating lifestyle to new heights.

With 98% boat availability and a fleet refreshed every 3-4 years, the club offers reliable access to stunning destinations.  Whether you want to sail regularly or just for a weekend, there's a membership tier for everyone.

"Our goal was to make boating more accessible - without compromising on quality," says Peder Asplund, CEO and co-founder of Agapi. "We give you access to luxury boating without the burden of ownership, maintenance, or large investments - an innovative concept that has opened the boating world to more people than ever before," adds Alejandra Levinas Asplund, co-founder and head of marketing.

Luxury without the hassle

The MemberBoats | Agapi Boat Club offers a concept that feels tailor-made for the modern lifestyle: exclusive access to a premium fleet of boats without owning one. Members enjoy the freedom to explore the Maltese waters, hopping between stunning coastlines with ease without the burden of maintenance and having to fuel up.

Whether you're after sun-soaked leisure or high-performance adventure, the fleet includes cutting-edge vessels from world-class brands like XO Boats, Axopar and Quarken.

And it doesn't end there. Your membership is fully customisable. Choose between:

Unlimited Boating – year-round access to the entire fleet and all locations.

On-Demand Boating & PayGo – pay per trip or for a fixed amount of trips for ultimate flexibility.

Charter – freedom without commitment.

Members can also opt for Summer-only, Weekdays-only, or the popular Dual-home membership, ideal for those splitting time between countries such as Malta and Marbella, Stockholm and Mallorca, or the French Riviera and Ibiza.

The founder of MemberBoats Club, Alexandre von Heeren, wanted to bring the boat-sharing concept to Malta. "Living between Malta and Switzerland and being passionate about boating, I was torn between buying a boat in Malta and the cost and hassle of ownership. When I heard about the boat club concept, I was immediately convinced. Since it didn't exist in Malta, I decided to start one."

Smart ownership: The best of both worlds

For those who still crave the personal connection of owning a boat, our Smart Boat Ownership offering provides a hybrid alternative. Members can purchase a premium boat while the club handles mooring, maintenance, and administration.

In return, the boat is also made available to other trusted members for a set number of days per year. Owners enjoy personal use, shared costs, possibly some income, and peace of mind while keeping the boat pristine.

Our Smart Boat Ownership concept also allows boat dealers to cover some of their demo vessel's expenses and generate income between closing a sale, which can even boost their sales.

Everything you need, nothing you don't

Our club is not just about boats - it's about effortless, elevated experiences.  Our professional skippers can handle the journey if you don't hold a skipper's license. Want to turn a day on the water into a gourmet affair?  Catering services through trusted partners can be arranged with ease.

Members also benefit from events, optional training, and a state-of-the-art mobile app powered by Agapi to manage bookings and availability across locations. "The Club is about all convenience," says Connor Conneely, the Club's Managing Director. "We take care of everything behind the scenes so that our Members can focus on being in and on the water."

The future is subscription boating

Like the automotive world, the boating industry is transforming. Today's adventurers want flexibility, not fixed assets. Traditional boat ownership demands high upfront investments and annual costs—plus declining resale value—so many are turning to smarter alternatives.

Our Club represents a new chapter in this evolution: a premium, globally connected, and eco-conscious approach to enjoying the water.

How to join the club

Becoming a member is refreshingly simple.  Start by choosing the membership model that suits you best, Unlimited, On Demand, or Smart Ownership, then select your boat category and preferred destinations.  Undecided?  Our Crew will help tailor your membership to your lifestyle and budget.

The MemberBoats | Agapi Boat Club isn't just transforming how we boat—it's shaping the future of leisure on the sea.  Whether you're an experienced sailor or setting foot on a deck for the first time, we offer freedom, luxury, and unforgettable moments - without the anchor of ownership.

Visit www.memberboats.club for details or to book a personal consultation. You can also drop by our Pinto Wharf, Valletta Waterfront offices.

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